A 360° View Of Customer Journeys:
Behavioral Data Fights Fraud On The Purchase Path
Watch the recording below
To combat fraud requires banks and financial institutions to understand the holistic journeys of customers pre- and post-transaction. How people log-in, navigate, use customer service and pay for purchases while traveling that path are critical datapoints that banks and FIs can use to stop fraud and better respond when it occurs, preserving relationships (and financials). Turn on PYMNTS TV as CEO Karen Webster welcomes Featurespace founder David Excell to chat out how fraud experiences make or break consumer journeys, along with findings from PYMNTS latest fraud prevention playbook.
Karen Webster, CEO of PYMNTS.com and Dave Excell, Founder at Featurespace will discuss and share insight as to how fraud experiences make or break consumer journeys, along with findings from PYMNTS latest fraud prevention playbook.
In this session you will learn:
- Where and how fraudsters are infiltrating the buyer’s journey in 2021
- To rapidly detect and adapt to emerging fraud threats
- How real-time behavioral data helps deliver both safety and CX sizzle
Watch the recording to gain access to invaluable insights from industry experts.